Listerine“......在十九世纪被发明为强效的外科防腐剂。后来以蒸馏形式出售,作为地板清洁剂和治疗淋病的治疗方法。但直到20世纪20年代,它才取得了巨大的成功。作为一种解决“慢性口臭”的解决方案 - 这是一个口臭的医学术语.Listerine的新广告以孤独的年轻女性和男性为特色,渴望结婚但被伴侣的腐烂气息所打断。“我能否对他感到满意不管怎么说?“一位少女问自己。直到那个时候,口臭通常不被认为是这样的灾难,但Listerine改变了这一点。正如广告学者James B. Twitchell写的那样,”Listerine并没有做出漱口水那么多口臭。“在短短七年时间里,该公司的收入从115,000美元增加到800多万美元。”
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